Highly specialized.
Data-driven marketing strategy for Swisswize

July 8, 2018 Allgemein
Swisswize-Case-Header

The Swiss software company Swisswize, a subsidiary company of the enterprise search provider DTI AG, offers a solution against permission leaks – meaning incorrect access rights to file shares. A special interest topic for a very special and very small target group. Together with our performance partner PMG, Lauscher developed a trageting and content strategy to reach the highly specific target group optimally. Data driven, digital and efficient.

 

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Above all, via paid social channels, the audience was gradually qualified via data.  Slowly an audience beginns to build and leads follow.