Highly specialized.
Data-driven marketing strategy for Swisswize

July 8, 2018 Allgemein

The Swiss software company Swisswize, a subsidiary company of the enterprise search provider DTI AG, offers a solution against permission leaks – meaning incorrect access rights to file shares. A special interest topic for a very special and very small target group. Together with our performance partner PMG, Lauscher developed a trageting and content strategy to reach the highly specific target group optimally. Data driven, digital and efficient.



Above all, via paid social channels, the audience was gradually qualified via data.  Slowly an audience beginns to build and leads follow.