Lauscher Consulting reimagines one of the fastest growing international software companies.
The Contentserv AG, headquartered in Switzerland, is a multinational software company. With offices in 22 countries worldwide and an innovation center in Silicon Valley, Contentserv sees itself on a growth course. Above all it is becoming a multinational company. Over 60 new customers won the company alone last year.
As one of the worldwide leaders in the market for product information management, Contentserv has so far been active in the market with two brands. Now it was time to implement a new global and strong one-brand strategy.
Two brands. Contentserv and Contentsphere. Two teams and two identities. In a series of sessions we have clarified the identity, developed and formulated differentiating qualities. The newly developed claim “Futurize experiences” is the compaction of this work and presents the big brand promise of the newly conceived brand Contentserv. Together with creative consultants Katharina Liebelt, Sepp Baumeister and the design team of Kochan & Partnee, we have created a distinctive and strong appearance that is unique in the market.
The new orientation is not only convincing on the market. Forrester analysts recently placed Contentserv as ‘ leader ‘ in the Pim Wave 2018. A success in which the new brand has played an important role.