In-house seminars




One day.

Your executives.

Develop momentum together.


New business areas, new digital products, new markets and target groups. Digitisation creates new management tasks that cannot be managed without external input – How do I position these services on the market?Under what name can I compete, what does my brand portfolio look like?

In a compact and intensive one-day crash course, which covers all central aspects of modern brand management, we make your leadership team fit for the digital branding future.


We want
your problems

  • We do not provide you with abstract textbook knowledge, but help you to address your own challenges.
  • Our seminar will quickly and reliably provide you with the most important information about branding and will still allow you to identify room quick wins that will quickly get paid.
  • By means of concrete case studies, we experience together the steps towards a strong brand and how decisions have to be made there.


What you
Learn about


  • What is branding and what is really behind a strong brand?
  • Use of a strong brand in my field of business.
  • What is differentiation and how can I use it for me?
  • What is brand experience and what are the influencing factors?
  • Brand as a management tool.
  • Brand Development: What are the steps and how do I control the process?
  • Employer Branding: How does a brand work towards employees?
  • Brand Benchmark. Where do I really stand?



Please contact us.




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